But are they relevant to WordPress website owners, and will they help or hinder your marketing efforts.
More to the point – what are they?
The buzz for webmasters is that microformats help you on Google. But there are one or two fairly large points missing from that.
Before we look into those, let me explain what microformats are. They are tags in your web page, similar in operation to HTML tags. Whereas HTML tags change the appearance of text, microformats tell search engines and other robots what your text means. More specifically they describe the context of your text as structured data.
Whoopi-f-ing-doo you cry, or at least “so what.”
But wait, this is important.
If a search engine can interpret the type of information you are presenting, it can list you better. It puts your information into the right context. You can explicitly distinguish the author of a work from a work about an author.
Your words, with these descriptive tags, are known as rich snippets. If you currently earn money by providing content that includes reviews, people, businesses, organizations, events or video, then you need these snippets to help you get richer.
A search engine that might have sent you a little traffic from time to time has more information on rich snippets (including a validation tool), but before you investigate that, consider what is missing from the “Google & Microformats: Drive More Traffic” article. Continue reading