Category Archives: Web Business Promotion

Tools, tips and technical tricks to help you promote your web business.

2 Essential Visitor Management Tools

Visitor management is crucial to all but the unfriendliest of business websites.

It’s no use putting on a friendly face, and hoping that your visitors will be happy – you have to work to keep them happy.

Visitor satisfaction must run through all aspects of your website. Much is commonsense:

  • Encourage customer feedback
  • Prompt response to feedback
  • Clear site policies
  • Consistent navigation

Most of all, you have to overdeliver in every department. There are a couple of essential tools which I have added to my WordPress Installation pack.

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Small Business Web Site Promotion

October 2008 Update: BlogRush is sadly no longer with us. See Bye Bye BlogRush
The latest small business web site promotion looks set to be the best.

I believe any serious small business website needs to include a substantial blogging element. It is the easiest way to generate content for your visitors, and the easiest way to keep your customers informed.

Blog style websites have long been the easiest to promote, and blog promotion just got easier. And better.

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Hosting Links Web Site

My hosting links article prompted me to add a page describing my link policy.

I find these policy pages a tad tedious, but a necessity. They add weight to your website (when was the last time you saw policy pages on a spammy scraper site?). More importantly, they immediately let visitors know where you stand on various issues.

I’m surprised, but delighted to see that Continue reading

Hosting Links

Looking for hosting links sounds like a good idea – but what will you do when you find them?

Many webmasters fall into the trap of trying to build as many links as they can. A common way to do this is to search for links or add url, or similar, together with the keyword or keyphrase that you want a link from (or want to exchange links with).

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