It’s no use putting on a friendly face, and hoping that your visitors will be happy – you have to work to keep them happy.
Visitor satisfaction must run through all aspects of your website. Much is commonsense:
- Encourage customer feedback
- Prompt response to feedback
- Clear site policies
- Consistent navigation
Most of all, you have to overdeliver in every department. There are a couple of essential tools which I have added to my WordPress Installation pack.